Xavi

Xavi is a singer-songwriter from Arizona. He performs in a style of his own creation he calls “tumbado romantico.” As evidenced by his singles, his original songs umbrella cultural influences including corrido norteño, ranchera, cumbia, and mariachi bonded to North American folk, pop, and more. He independently released half-a-dozen singles and videos before being signed to Interscope in 2021. His label debut was “Me Aguanto” released in December, followed by almost a single nearly every month — nine appeared in 2022. Hiss streaming popularity only increased and garnerted press attention too. In 2023, he kept up the singles barrage. In May he issued My Mom’s Playlist, a seven song EP that won universal praise. August’s “La Victima” peaked at number 10 on the Hot Latin Songs chart and racked up close to a hundred million streams, while followup “Poco a Poco” with Los Dareyes De Sierra performed similarly. In December Xavi’s wove together ranchera, bolero, and mariachi on “La Diabla.” The single racked up more than 10 million streams within five days of release. Xavi was born Joshua Xavier Gutierrez on New Years Day in 2005. His parents arrived three years earlier. They raised Xavi in Arizona. Influenced by the radio, social media and You Tube videos, he began teaching himself to play guitar at ten. He wrote his first songs at 12, and by age 15 he was posting videos to You Tube and songs to streaming services. Interscope and other labels began paying attention as streaming quantities for audio and video, while postsd and shares on social media –particularly Tik Tok — increased dramatically. Interscope signed Xavi in 2021 after the single “Amigos con Derecho” went viral. His first Interscope single “Me Aguanto” appeared in December, and got postivie attention from critics. Xavi responded in January 2022, with “Y Tu”whose streams numbered near a million. He issued roughly a single a month. April’s Quiero Contarte” reached over two million streams and set the pace for the remainder of 2022. Singles including “Kilometros,” “Loko,” and “Zero Sentimentos” all went well over a million with the latter going over two. Xavi kicked off 2023 with the glorious ballad “Aqui Estoy.” It reached the Hot Latin Songs chart with over five million streams. In February, “Solo Recuerdos” was delivered in collaboration with Los Aptos. In April, Xavi switched it up with the seven-song My Mom’s Playlist, with a series of covers of popular and even iconic Latin songs modern and traditional. “Sin Pagar Renta” also hit streaming charts, while the single for the jazzy mariachi “La Victima”landed at number eight on the Mexican pop charts. “Poco a Poco,” a collaboration with Latin Grammy nominees Los Dareyes De La Sierra hit the top 20 in Mexico and charted across Latin America. He and corridos tumbados singer-songwriter Tony Aguirre issued “Mondo DND” in October. In December, “La Victima” was resurrected on social edia and re-released. It became Xavi’s first Hot Latin Songs top ten there and at Latin Streaming Songs. November’s “La Diabla,” peaked at to number three in Mexico and charted in four additional countries. ~ Thom Jurek