NATTI NATASHA

Natti Natasha (born Natalia Alexandra Gutiérrez) is a chart-topping reggaeton, urban, and Latin pop singer, producer, and collaborator. Her singles have consistently reached the upper rungs of the Latin pop charts across the Americas and in Spain. Natasha’s first recorded appearance with mentor Don Omar netted the number one single “Dutty Love” in 2012. All About Me, her debut solo album, won airplay across the Caribbean. She spent several years with Omar while expanding her role as a collaborator with other artists. Natasha has appeared on nearly 100 charting singles and released over a dozen more under her own name including 2017′s “Criminal” (featuring Ozuna), “Amantes de una Noche” (featuring Bad Bunny), and 2019′s “Quién Sabe.” Her second long-player, 2019′s Iluminatti, peaked at number three. In 2020, Natasha was a featured collaborator/songwriter on no less than 15 charting singles including the smash “Despacio” with Nicky Jam, Myke Towers, and Manuel Turizo. The Prince Royce-assisted “Antes Que Salga el Sol” and the Becky G collaboration “Ram Pam Pam” anchored her second album, Nattividad (2021). She scored a major hit with 2022′s “Mayor Que Usted” (with Daddy Yankee and Wisin & Yandel), and continued releasing solo singles such as 2023′s “La Falta Que Me Haces.” Natasha was born in Santiago de los Caballeros in the Dominican Republic. Singing in church as a small child, she mightily impressed her mother, who enrolled her at the School of Fine Arts of Santiago at the age of eight. At 14, Natasha started recording songs as a hobby. She began to participate in all the musical events and competitions that took place in Santiago and eventually formed the group D'style with friends. During one of their regional tours, she met Linkon, a producer and A&R scout for Don Omar’s Orfanato Music Group. She began recording songs for a project he was working on, and eventually ended up in New York City to work with him in his own studio. Toward the end of recording one day, Omar walked into the studio and was so impressed he asked Linkon to call Natasha later in the day to schedule a meeting. She had no idea it was with Don Omar. From that day on, he became her mentor and has guided her career. She signed to Orfanato Music Group’s Pina label, and her 2012 duet single with Omar, “Dutty Love,” hit number one on virtually every Latin dance and pop chart in the Americas. Though her debut full-length, All About Me (issued later in the year), didn’t do as well, her collaborations kept her in the spotlight and served to mature her performances. She duetted with Farruko on “Crazy in Love,” which also landed in the Top Five and raised her profile — to the complete delight of Farruko. Along with touring and opening for Don Omar and other stars, Natasha was featured by name on Farruko’s number five single “Perdido en Tus Ojos” in 2015. The exposure she received as a result of its video was unprecedented: It rang up 150 million views. Natasha became an in-demand collaborator. She worked with Ozuna on 2017′s “Criminal,” which landed in the Top Five, and its video topped a billion views. The same year, she worked with Daddy Yankee on the single and video for “Otra Cosa,” which racked up 56 million views. In January 2018, she headlined the single “Amantes de Una Noche” featuring Latin trap star Bad Bunny. Its video charted 95 million views during the three weeks following its release and provided significant exposure as the pre-release for her sophomore effort, 2019′s Iluminatti. Buoyed by the single “Quién Sabe,” the LP debuted at number three on the Billboard Top Latin Albums chart. Also that year, she appeared on the song “Runaway” with Sebastián Yatra, Daddy Yankee, and the Jonas Brothers, and “Instagram” with Dimitri Vegas & Like Mike. More non-album tracks followed in 2020, including “Despacio” with Nicky Jam, Manuel Turizo, and Myke Towers and “Que Mal Te Fue,” the latter of which hit 18 on Billboard’s Top Latin Songs chart. In 2021, a pair of Top 20 hits — “Antes Que Salga el Sol” with Prince Royce and “Ram Pam Pam” with Becky G — anchored her second album, 2021′s Nattividad. The record itself peaked at number 14 on the U.S. Latin chart. Her success continued into 2022 with singles like “Wow BB” with El Alfa and Chimbala and the chart-topping “Mayor Que Usted” with Daddy Yankee and Wisin & Yandel. “Lokita” (with María Becerra) and “To’ Esto Es Tuyo” rounded out the year. In 2023, she released “Algarete” and “La Falta Que Me Haces.” ~ Thom Jurek