Cherish

Atlanta-based R&B quartet Cherish debuted in 2003 with the single “Miss P.” produced by Jermaine Dupri. They had inked a deal with Warner Bros. imprint Ashanti Records, but for undisclosed reasons, their first release, The Moment, was shelved and never saw the light of day. Nonetheless, amid the “snap music” craze in the mid-2000s, Cherish rebounded in the summer of 2006 with hit single “Do It to It.” The single stood for several weeks in the Top 20 of Billboard’s Pop and R&B/Hip Hop Charts. The four King sisters — Farrah, Neosha, and twins Felisha and Fallon — began singing when they were between two and six years old, but started doing it professionally when they were between seven and 11. After they left Warner Bros., they found a rapport working with popular Atlanta producer Jazze Pha. They signed to Pha’s imprint Sho’Nuff Records and obtained a distribution deal through Capitol Records. To help promote their “Do It to It” single, Cherish released an instructional video over the Internet on how to do the snap dance. Unappreciated, their Capitol debut, was released in August 2006. ~ Cyril Cordor