Educated in the school of life this Bolivian artist rose in popularity in 1979.
After discovering music through his own sensibility, he began an extensive career making his work known in both the traditional and popular music genre as well as in the more contemporary musical traditions in Latin America.
Willy has established the “Cueca” as the fundamental musical style for inspiration and the development of a traditional musical expression. He has given the “Cueca” (a musical dance form between couples) his personal perspective based fundamentally on the melody taking a non-traditional direction.
Teaming up Jaime Saenz, one of the most mythical literary writers of the 20th Century in Bolivia, he composed “No Le Digas” considered one of the most beautiful musical pieces in contemporary Bolivian music. Willy has not only enhanced the continual/ongoing traditional form of the cueca but with the passing of time has sought to foster and perpetuate the evolution and beauty of this musical expression placing “The Cueca” on an even keel with most contemporary compositions in Latin America.