Larisa Roxana Giurgiu, known professionally as Roxen, is a Romanian singer signed by Global Records. She rose to prominence upon being featured on Romanian producer Sickotoy's "You Don't Love Me", which reached number three in Romania and received radio airplay in several other countries. Her debut single, "Ce-ți cântă dragostea", eventually peaked atop the national chart. She was scheduled to represent Romania in the Eurovision Song Contest 2020 with the song "Alcohol You" before the event's coronavirus disease 2019-related cancellation. Roxen was nonetheless internally selected as the country's representative for the 2021 contest. Her music style has been deemed as deep house by music critics, and her appearance compared to Billie Eilish and Dua Lipa.