Nyukyung

James Pak AKA Nyukyung, a story still being written.

Born in Tacoma Washington, raised by a single mother, James was no stranger to adversity. His story begins with the struggles faced by numerous young people in gentrified, lower socio-economic neighbourhoods. Through this struggle he found peace, his determination came from mirroring values he saw in his mother. This work-ethic turning into an obsession for success, but success not measured by outcome, rather measured by betterment of oneself.

"Winning is in my lineage, and it is the standard I hold my circle to" - James Pak

Winning not in outcome, rather in effort and mindset. Holding an unwavering belief in oneself no matter the circumstance, a belief so strong it manifests into creation through sheer power of will and effort. James developed this unwavering belief when faced with bullying. Pak was ostracized in his community for pursuing his art. Being an Asian-American, his endeavours were considered satire by his peers, his music not taken seriously because of his appearance. Being labelled a pretender didn't extinguish his confidence, but rather acted as gasoline to his flame. Through the realization of the power true belief in oneself holds, the three pillars that hold the vision of Nyukyung were created.

Create, Empower, Educate.