Natalie Jane rose to fame with a vibrant, confrontational brand of pop set in relationships gone wrong. Titled for the other woman, the visceral breakthrough hit āAVAā accumulated tens of the millions of streams after going viral on TikTok in 2022. She followed it up with more streaming hits about unreliable partners, including āSevenā and the 2023 post-breakup anthem āIām Goodā featuring Charlieonnafriday.
Growing up Woodcliff Lake, New Jersey, Natalie Janowski sang from a young age with the encouragement of her family, including an aunt who was an opera singer. She was already singing in musicals and learning to play the piano by the time she started writing songs at the age of eight. As a high schooler, she developed her hypnotic, anthemic pop sound in sessions with a producer in New York City after school. Going by Natalie Jane, she released her first single, the ballad āPlastic Hearts,ā in May 2021. Her major-label debut, the confrontational āLove Is the Devil,ā followed on Capitol that August, just before she started her senior year. She quickly issued a handful of additional singles before going viral to the tune of tens of millions of social media posts and streams with the jealous pop anthem āAVAā in late 2022. That songās popularity gained traction for similarly themed previous singles āSevenā and āMentally Cheating,ā and, newly based in L.A., Jane maintained a following of millions with follow-ups like 2023ā²s āseeing you with other girlsā and āIām Good,ā a duet with rapper/songwriter Charlieonnafriday. ~ Marcy Donelson