Flemish trio K3 are a successful ensemble known for their buoyant, teen and kids-oriented pop. The group broke through with their 1999 single âHeyah Mama,â spending 30 weeks atop the national charts and achieving gold record status. It also paved the way for their debut album, 1999âČs Parels, which went gold in presales alone, and 2000âČs Alle Kleuren, which achieved even more impressive sales. A merchandising frenzy ensued, and 2001âČs Tele-Romeo album and title track hit single immediately went double platinum. K3âČs steady rise to international stardom continued with Kuma He, which landed on Billboardâs European Top 100. Their 2015 album, 10,000 Luchtballonnen, topped the Belgian charts and despite line-up changes, K3 have remained a pop phenomenon, releasing albums and starring in their own film and TV projects.
K3âââwhose original lineup featured Kathleen Aerts, Kristel Verbeke, and Karen Damenâââwere brought together by producer and former Belgian recording artist Niels William in 1999. Initially fashioned with the Spice Girls in mind, the groupâs debut single, âWat Ik Wilâ (âWhat I Wantâ), was well-received, but did not turn the group into an overnight sensation. K3âČs follow-up single, âHeyah Mama,â still fell short of the mark, this time mocked by judges in pre-qualification for the 1999 Eurovision Song Contest. The group decided to release the track anyway and ended up scoring a major hit. âHeyah Mamaâ spent 30 weeks at the top of the Belgian charts, achieving gold record status. Their debut album, Parels, featured the groupâs previously published singles and went gold in pre-sales alone. Their follow-up, Alle Kleuren, hit shelves in September 2000, landing even more impressive sales than its predecessor. A merchandising frenzy ensued, including plans for a movie, TV series, clothing, and even K3 dolls.
The bandâs 2001 release, the eponymous single and the LP Tele-Romeo went double-platinum. In 2002, after the release of their fourth album, Verliefd, William sold the band to Studio 100, a Flemish television company. Studio 100, producers of Dutch and Belgian childrenâs programming, went on to incorporate a string of television shows into the K3 brand. De Wereld von K3 (K3âČs World) debuted and ignited a bigger pop culture boom in their native market, even resulting in a K3 museum housed at the Plopsaland amusement park. When their eighth album, Ya Ya Yippee, was released in 2006, it became their seventh release to debut atop both the Belgian and Dutch charts. Their final album with the original lineup, Kusjes (Kisses), was released in 2007.
Two years laterâââand a decade into their career togetherâââK3 experienced their first major shake-up with the departure of Kathleen Aerts on March 23, 2009. Almost immediately, a singing competition aired in order to find her replacement. K2 Zoekt K3 crowned Josina "Josje" Huisman with the top prize, and the first album by the updated K3 (MaMaSe!) was released a month later in tandem with yet another television show, the Hello K3 sitcom. This second incarnation of the group released four albums together, ending with Loko Le in 2013.
The group returned to the spotlight in March 2015, but it wasnât to announce a new release. Rather, all three women announced their departure from K3. Eight months later, a revamped lineup debuted, featuring Marthe De Pillecyn, Hanne Verbuggen, and Klaasje Meijer. Original member Kristel Verbeke became their manager. This K3 line-up released the groupâs 14th album 10,000 Luchtballonnen, in late 2015, which debuted at number one on the Belgian charts and became their biggest seller to date, going eight times platinum. The same configuration returned the following year with Ushuaia, which again topped the Belgian charts. More albums followed, including 2017âČs Love Cruise (which was connected to a TV show starring the group), 2018âČs Roller Disco (the soundtrack to a film starring the band), and 2019âČs Dromen. Another film and soundtrack, Dans van de Farao (which found the group traveling to Egypt), arrived in 2020. A year later, Klaasje Meijer parted ways with the group and they launched a reality competition show to pick her replacement. ~ Evan C. Gutierrez & Matt Collar