By combining elements of alternative hip-hop with Jack Johnson-esque cabana pop on early songs, Naples, Florida’s Dominic Fike went from unknown to major-label signee in 2018. His debut EP, Don't Forget About Me, Demos, arrived later the same year.
After some demos emerged in 2017, Fike, then in his early twenties, was well covered in the music press for signing a multi-million-dollar deal with Sandy Boys and Columbia Records before even releasing a song. They put out the reworked Don't Forget About Me, Demos in mid-October 2018. The set’s opening track, “3 Nights,” topped a million streams before the end of the month. After featuring on Kevin Abstract’s single “Peach” (along with BROCKHAMPTON’s Joba and Bearface), Fike issued two tracks of his own, “Açaí Bowl” and “Roller Blades,” in 2019. With “3 Nights” racking up half a billion streams, and Kenny Beats collaboration “Phone Numbers” soon becoming an underground hit of its own, Fike’s popularity skyrocketed. As cosigns from Billie Eilish and BROCKHAMPTON continued to build the vocalist’s profile, the musician set to work on a debut album, What Could Possibly Go Wrong. Released in July 2020, the album continued Fike’s feature-less run thus far with a 14-track collection of wide-ranging cuts. ~ Marcy Donelson & David Crone