Cooper Alan

With his warm baritone voice and country-pop smarts, Cooper Alan made a rapid rise to success in 2020 with songs like “New Normal” and “Climate Change.” Pairing relatable messages and strong melodies with production built for a modern audience, the North Carolinian struck a chord, particularly among the social media set who helped songs like 2021′s “Tough Ones” and 2022′s Filmore and Seth Ennis collaboration become hits. His sound grew increasingly modern on songs like 2023′s heavy “This Ain’t Country” and the electronics-laced “To the Bar.”
A native of Winston-Salem, Alan attended University of North Carolina in Chapel Hill while gigging heavily with his band on the side. After graduation, he headed to Nashville, where he quickly connected with producer and songwriter Victoria Shaw (Garth Brooks, Lady A), who heard something special in the young artist and offered him a publishing deal. He made his debut in 2019 with “Climate Change,” a catchy track comparing global warming to the cooling conditions of a relationship. Audiences took notice and streamed the song into the millions. 2020 releases like “Warm Beer” and “Pink Umbrella Drinks” received modest attention, but Alan struck gold again with “New Normal,” which topped streaming charts and went viral on social media platforms. Forgoing albums or EPs, the singer kept up a steady schedule of singles that included 2021′s “Tough Ones,” which reached number 23 on Billboard’s Hot Digital Singles chart, and 2022′s “First Rodeo,” a collaboration with Filmore and Seth Ennis. Alan took a more aggressive approach on 2023′s This Ain’t Country,” while that year’s “To the Bar” leaned into a more country-rap sound. ~ Timothy Monger