Bobby Digital

Robert "Bobby Digital" Dixon is an influential Jamaican reggae and dancehall producer. He was given his nickname "Bobby Digital" because King Jammy, whom he worked with in the mid-1980s, had begun experimenting with digital rhythms at around the same time. He owns the Digital B label, and among the artists with hits on the label are Shabba Ranks and Sizzla. He has influenced reggae artists such as Admiral Tibet.